
Brochure is available on croatian&english under:link
The idea for the service, which launched last year, came to founder Kristian Jeffrey out of sheer frustration. Jeffrey explains: "I run several small online businesses, and was searching for cost-effective advertising to attract consumers to my sites. My potential customers were walking around me every day, and it was when I was walking through the dirty streets of London that the idea came to me: why not take advertising literally to the street? Having experimented with several different methods, we wanted to apply a technique that was not just eye-catching and effective but also friendly to the environment. What could be more natural than water?"
One example of process innovation is spanish fashion label Zara. They don't spend money on commercials, because they are spreading their 'brand' with verbal communication between customers and with their label on little bags.
Zara has the possibility to quickly respond on market demands, from their factory in La Coruna. They have innovative manufacturing proces, which allows them to be quick in responding to market demand and to send clothes which are selling good to their shops, and they also do some re-designing in that time. Only 15-25% of clothes are produced before the season and 50-60% in the start of the season. All other clothes is produced during the season according to customer wishes.
They are producing 12.000 different model of clothes per year, that's 4-6 more then competitors.
Design which has no good responce is withdrawn, and new design will be in shops in 3 weeks.
Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time. They create a Culture of Innovation.
Paul Saffo of the Institute for the Future says managing innovation “…means cultivating an environment where lightning can strike twice.” So how does a company do this?
What these successful companies discover is that they need to embrace the act of attacking their cherished beliefs and traditional ways of doing things in order to take their products, services and customers to the next level. Saffo says, “Failure is the foundation of innovation”.
What's interesting is that Japan is planning to reform scholl and university system in order bring their young people more to other countries(continents) and to have more time before deciding about future career.
Other requirements, such as 'increase investment in science and technology' may sound normal.
After so many talks about China and India, it's good to hear something from one of the world's most innovatiing country.