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How 3M Forged a Culture of Collaboration
Some excerpts from: "What can executives learn from 3M's approach to collaboration?"
"Support networks. Build Web-based social networks that help employees with a problem find those with an answer. Support grassroots networking initiatives such as 3M's TechForum—an employee-run group that organizes speaker events to stimulate thinking and also serves as a kind of mixer, where scientists from different labs or divisions can connect in person.
Encourage curiosity. 3M allows employees to spend 15% of their time on projects of their choosing, giving them permission to develop ideas or technologies that may be outside of their regular work focus. Such policies increase the odds of collaboration, as the path of curiosity often leads employees beyond their knowledge base, to a place where they need the advice and insight of others.
Create innovation funds. Group or department managers focused on core-related projects often don't want to spend money exploring or developing innovative ideas. To overcome this common roadblock, companies should create an alternative source—3M calls these Genesis Grants—that employees can go to for funding of innovation projects that don't fit neatly into existing departments.
Don't underestimate the value of physical proximity. When 3M's Post-it Note team wanted to accelerate product development, it had the team's marketing, financial, and other nonmembers move into the same building with the tech folks. If different functions have to be housed in different buildings, pay for a shuttle service that makes it easy for employees in different departments to visit each other. "
Support networks sounds familiar - with Web 2.0 tools it's now easy to establish support networks, next this is to build the culture which will make it efficient.Encouraging creativity will surely give the benefits, to the oragnizations that can afford it.
Innovation funds gives innovations new chance, and make innovation process more simple(as much as it can be simple). This point can be essential in creating new - innovative products as it's not always the right way to follow only customer wishes.
Visiting different departments - just to say that it's very useful in big companies.
"What can executives learn from Whirlpool's approach to screening ideas?
• Define Innovation A brief, concrete definition of innovation will help employees evaluate new concepts at the front end, screening out those that just don't fit. As a concept progresses, keep returning to the definition to make sure that the idea still clears the bar.
• Never Kill Good Ideas A concept that might not be worth pursuing today—because of limited resources, for instance, or the lack of a partner—might be next year's innovation. Don't kill projects. Shelve them, and annually review all concepts for possible resurrection.
• Adjust Your Criteria Early in the process Whirlpool concepts are required to meet the basic definition of innovation. As projects progress, the evaluation criteria become more rigorous. Begin with easier requirements to avoid killing off concepts before they can be developed.
• Link Idea Screening with Strategy A concept might be innovative but still not smart for a company to develop because it would take the company too far afield. Make sure that the people evaluating ideas do so in the context of the company's strategic goals."
They give few months to add-on innovations and 3-5 years to new-to-the world innovations.
I can't often find this kind of story such as this article, where the innovation process is described in detail. So, this is one of the most useful articles I've read in this year.
This barrier between employee and the firm, or call it 'learned helplessness' is the spirit when the employee don't need to think and it's the example which kind of culture should be completely changed. This kind of examples can be heard in many places and you can imagine how many space is left for improvement,
Inovative climate could be incorporated to many organizations which are not aware of their current state.
There are many negative sentences which can be heard:
X This already exist!
X We are doing it on the same way for years, why we should change it now?
X This is not the problem!
X This will not work in real world.
X Who will buy this?
X This kind of idea is not posible to realise, maybe in a ten years from now...
X We don't have time for that.
X This is not in our area of work.
Innovation isn't a lightning bolt of inspiration in the middle of a muse. More often than not, it's a process of grinding, cogitating, and doubting. There truly is no shortcut to innovation. Over the course of a career, you come up with dozens, if not hundreds of ideas, and reject most, try some, and you are lucky if handful succeed."
1. write-down your ideas!
Every idea has to be written, because it will wipe out from your head :)
Later you can give to the written facts new features.
2. don't be afraid to submit your idea
If your company has innovation system, the idea should be submitted through norm innovation process. In a case that you company doesn't have inno-system, you should inform yourself how your idea can be proposed to someone who can help you to realize it.
3. read
Inform yourself everyday with the news from your interests, but also from the topics you never thought about
4. talk with creative people
Talk about your ideas frequently. Talk with creative people can be very inspiring.
5. don't let that failure dispirits you
In the world of innovations failures often happens.
6. inovation attitude is important!
You must be assured in your idea and push it.
7. do you have the customer for your idea?
Does the possible customer for your idea exist? The answer on this question is very important for future of your idea.
8. is your idea new?
Does similar product exist on the market as the one you want to develop?
9. is your idea technically feasible solution?
Can the prototype be made? Can it be done inside your organization? Will the prototype be very expensive or it can be easily done for small costs?
10. make good marketing for your idea
It is very important to well present your idea, innovator must sometimes act as a presenter.