and there are two very interesting quotes:
- the innovation process becomes faster.
"And there's a subtle shift in how people view innovation. People don't talk about running experiments months into the future—they're into immediacy, because they see that they can test ideas right away, and the company culture starts to actively encourage speed."
- innovation don't need months to be transfered to market, this process is also becoming more faster. What are the concequences?
1. We need even more ideas from ideation process :)